A couple days ago, I was walking down Ste-Catherine street in Montreal, and noticed this neat window display. I’ve always been interested in the design aesthetics of commercial windows and love to see creative displays.

This one, from La Vie en Rose, stopped me right in my tracks: a pile of gray cats wearing a purple tutu under mannequins. I wonder what was the inspiration behind this one and what’s the message (if there is one). Also why did they chose purple as opposed to pink in their color scheme? (La Vie en Rose loosely translates to Life in Pink in French) Why the ballerina shoes in the back? Why the cats?

In any case, window displays sound like a fun job, especially if you get “carte blanche”. If given the opportunity to design for La Vie en Rose, I think I would create various fantasy worlds and always use something pink as the starting point (It’s part of their name after all). Maybe a pink Cadillac or a pink pony?

Suppose Design Office has created an original space for the Diesel Denim Gallery in Aoyama, Japan. It’s a place where where fashion, art, design and architecture interact with one another. The gallery supports emerging artists by providing free space for them to showcase their work.

Nature Factory is the title of the installation this year. It includes several white pipes imitating trees and growing branches, creating a stunning effect from inside and outside. It’s fascinating how a simple object like a plastic pipe can create such an innovative space and how plastic becomes “natural”. The lights placed above the pipes on the ceiling also create a very nice shadow effect, just like branches under the sun. The abundance of pipes on the ceiling also gives the effect of being under a vine.

There are currently only two locations for these avant-garde Diesel Denim Galleries : Tokyo and New York. Diesels stores are also rare in Canada, thereare currently only two Canadian stores : one in Montreal and the other one in Toronto and the only Canadian Flagship store is in Montreal. I think we could use a bit more in Canada.

source :archdaily
photos :archdaily & Grand Gallery Magazine